Searching for the best WordPress lead capture plugin to help you grow your email lists and connect with more customers? While WordPress doesn’t include any built-in features to capture leads beyond its user registration system, you can find dozens of useful plugins to help you capture leads in different ways and send them straight to your preferred CRM, email marketing service, webinar tool and more.

In this post, we’ve sifted through your options to end up with a curated list of 10 of the best WordPress lead generation plugins. The plugins listed in this article allow you to create a lead capture form that integrates with popular services.

Some help you create multiple forms spanning popups to inline forms, while others are focused on one specific form type, such as embedded forms or lead capture quizzes. Overall, you should be able to find an excellent option for your needs no matter what your budget is and which features you’re looking for. Let’s dive in!

HubSpot is an all-in-one CRM platform that can help you both capture leads and more effectively market or sell to them. The core of the plugin is the free HubSpot CRM, which gives you a spot to store your leads, track their activity, segment them as needed, and more.

To capture leads, the HubSpot plugin gives you a drag-and-drop form builder to create custom forms, as well as a popup builder to display those forms anywhere on your site (in addition to embedding the forms directly in your content). As an alternative to using forms for lead generation, the HubSpot plugin also includes a live chat feature that lets you generate leads using chatbots. For example, you can initiate a conversation with a customer using your chatbot and then save those details in the HubSpot CRM.

Once you have leads in your CRM, HubSpot can also help you engage them with a one-off or automated email marketing, marketing automation, and more.

Price: The HubSpot WordPress plugin and CRM are free. There are optional upgrades to add more advanced marketing, sales, and service features.

The Avada Form Builder created exclusively in-house by the Avada team, with several essential facets in mind: Flexibility, control, and choice to eliminate the need for an additional 3rd party plugin to fulfill your marketing needs. Website owners can use forms for more than just a standard contact form; forms should work for you. Use them for marketing campaigns, lead generation, customer surveys, opinion polls, reservations, events, integration with the HubSpot CRM, and so much more.

Price: Free, included with your purchase of Avada.

OptinMonster is a popular WordPress email opt-in plugin that you can use to create a variety of opt-in forms, including lightbox popups, sidebar widgets, full-screen fillers, and even gamified “spin the wheel” lead capture offers.

Technically, it’s a standalone SaaS lead generation tool, but you can easily integrate it with WordPress thanks to a dedicated WordPress integration plugin.

You can use a drag-and-drop builder to design your forms and you’ll be able to add email subscribers to the most popular CRMs and marketing services. You’ll also get lots of advanced targeting and trigger rules to control when to display your opt-ins to website visitors.

It’s pricey, but it’s also one of the most advanced WordPress opt-in plugins, which makes it a good option for serious marketers who are willing to invest in a tool with advanced targeting and trigger rules.

Price: OptinMonster’s plans start at $108 per year for use on a single site, but you’ll need a higher-tier plan to access the more advanced features, targeting rules, and triggers.

Hustle is a freemium WordPress lead capture plugin from WPMU DEV. It helps you create popups, notifications, inline forms, and more. You can target your forms to specific content on your site or embed them manually using a shortcode or block.

To control the design, you can start from pre-built designs and then customize them using a simple (but not drag-and-drop) editor. Once you publish a form, you’ll get built-in analytics to track its performance.

In addition to lead capture forms, Hustle can also help you create social media share buttons for most popular networks.

Price: Hustle gives you most features in its free version at WordPress.org, but limits the number of forms you can create. To create unlimited lead capture forms and access some other advanced features, the premium version starts at $60.

Optin Forms is a simple free lead generation plugin for creating basic embedded forms. You can start from one of the 5+ pre-built templates and customize its text, colors, and CTA using a simple editor – no HTML or CSS required.

You can integrate your forms with several popular email marketing services including Mailchimp, ConvertKit, MadMimi, GetResponse, and more. Then, you can embed them in your content using a shortcode or automatically add it to all posts/pages.

Overall, it can be a good option if you just want basic inline forms and are looking for a free solution, but it lacks the advanced features that that many of the other plugins on this list offer.

Price: Optin Forms is 100% free.

MailOptin is a popular freemium WordPress lead generation plugin that you can use to create popups, slide-ins, notification bars, inline forms, sidebar widgets, and more.

You can start from pre-built templates and then customize them using a visual interface that works just like the native WordPress Customizer that most themes use. You’ll get page-level targeting to make sure the right visitors see your forms and you can use triggers to control when your forms appear.

If you upgrade to the premium version, MailOptin can also help you send email newsletters without leaving your WordPress dashboard (though you’ll need to be using a compatible email marketing service).

Price: MailOptin has a basic free version at WordPress.org. To unlock all of the features, the premium pricing starts at $79 for all of the lead generation functionality. To access the newsletter feature, you need the $199 Pro license.

WPForms is a popular WordPress form plugin. The free version makes a great option for basic contact forms, but if you upgrade to the premium version you can use it for WordPress lead capture forms thanks to its advanced form fields and integrations with external CRMs, email marketing services, and more.

Overall, WP Forms can be a good option if you want to create lengthier, more complicated lead capture forms, rather than simple one or two-field forms.

Price: The core WPForms plugin is available for free at WordPress.org, but you’ll probably want the premium version to capture leads. Paid plans start from $39.50.

Holler Box is a lightweight WordPress lead capture plugin that helps you add unobtrusive slide-in forms to capture leads without getting the way of users experiencing your site. You can also use it to create more traditional popups, but its most unique feature is definitely how it approaches slide-ins.

You can create unlimited forms and use targeting and trigger rules to control exactly where and when they display. You’ll be able to customize your forms using a simple editor and then automatically add subscribers to popular services such as Mailchimp, Drip, ConvertKit, and more. All in all, Holler Box can be a good option for simple, unobtrusive opt-in forms.

Price: Holler Box has a free version at WordPress.org. To access more advanced features like advanced targeting rules and scheduling, the premium pricing starts at $79.

Quiz And Survey Master is a unique WordPress lead capture plugin in that it helps you capture leads using interactive quizzes, rather than popups or other types of opt-in forms.

You can create a serious quiz or a whimsical personality quiz (Buzzfeed-style). Then, once people have filled out the quiz, you can ask them to enter their personal details in order to get the results. Or, you can give them the results, but add a call to action to join your list. All in all, Quiz And Survey Master is an interesting option if you want to experiment with using quizzes to capture leads.

Price: Quiz And Survey Master has a free version at WordPress.org, but you’ll probably want the premium add-ons for lead generation. You can purchase individual add-ons or bundles starting at $79.

ChatBot is an excellent AI chatbot software that allows you to use automated live chat to connect with potential customers and respond to customer queries 24/7.

Getting started quickly and easily, and ChatBot has many pre-designed templates. For example, you can use the lead generation bot to book calls, and the sales bot template allows you to sell products directly from the chat window.

Pricing: starts at $52 per month. There’s a 14-day free trial available.

All of these plugins can help you start generating more leads from your Avada website. If you don’t already have a tool to store those leads, the HubSpot plugin can be a great option because it helps you not only capture leads via forms, popups, and live chat, but also store those leads automatically in the HubSpot CRM.

Or, if you already have a CRM or email marketing service that you’re using, you can consider one of the standalone tools, as long as it has an integration for the service that you’re using (or a catch-all Zapier integration).

Do you still have any questions about choosing the best WordPress lead capture plugin for your needs? Leave a comment!

You can build a dynamic and engaging WordPress website with Avada and the ACF (Advanced Custom Fields) plugin. However, to make your website accessible to a global audience, it is smart to translate the content, as explained in how to set up a multilingual website with Avada and WPML.

With WPML (WordPress Multilingual) and the ACFML (Advanced Custom Fields Multilingual) add-on, you can translate every part of your website, including content from your ACF custom fields.

This tutorial will discuss the most straightforward way to translate the custom fields. By the end, you’ll have a fully multilingual website that dynamically displays ACF fields in all chosen languages.

Before you begin, you will need to install and activate the following plugins on your Avada-powered website:

The ACFML glue plugin bridges WPML and ACF and comes with all WPML Multilingual CMS and Multilingual Agency account types. You can find this add-on in the Downloads section of your WPML account.

To illustrate how simple it is to translate the ACF content on your Avada website with WPML, we’ve set up a “Portfolio Posts” field group with five different types of subfields:

In the “Rules” field, we set this field group to appear on posts belonging to the “Portfolio” post type. Then, we created a “Portfolio” post using ACF fields in conjunction with “Dynamic Content” options in Avada. If you need a refresher on how to do this, check out the post about using ACF Pro with Avada. Let’s get started with using ACFML to make these custom fields multilingual.

Advanced Custom Fields Multilingual (ACFML) has a one-step Multilingual Setup that integrates directly with the “ACF Field Group” edit screen. This allows you to decide how you want to translate and display your custom fields across the different languages of your site. Depending on the complexity of your field setup, you can choose between three other translation options.

To set the translation option for your field group, go to ACF → Field Groups and Edit your field group. The Multilingual Setup appears at the top of the page.

Suppose you’re working with an advanced setup that uses “Repeater” or “Flexible Content” fields. In that case, you may use a different layout or a different number of fields across languages. If so, you can use the “Different Fields Across Languages” translation option and translate your content using the native WordPress editor.

In our case, we have a simple setup and want to translate the field values. So, we’ll select the “Same Fields Across Languages” translation option and hit the “Save Changes” button.

Once you select the “Same Fields Across Languages” translation option, you can translate the custom field values and post content using either of WPML’s translation modes.

Head to WPML → Settings for this tutorial and select the “Translate What You Choose” mode. This option lets you translate the post and ACF content using the Advanced Translation Editor, WPML’s built-in computer-assisted translation (CAT) tool.

The Advanced Translation editor presents a straightforward, user-friendly interface, making it simple for anyone to translate content. Additionally, it separates original content from translated content, so you can easily see what you’re translating.

To get started, head to the editing screen of the post type to which your custom fields are attached. From the “Language” box in the right sidebar, click the plus icon next to the language you want to translate your post into.

This takes you to the “Advanced Translation Editor”. If you have translation credits, you can click the “Translate Automatically” button to translate the post content and the values of the custom fields using automatic translation. If not, manually enter the translations for each line.

When you’re happy with your translations, hit the “Complete” button.

You’ve translated your post content and ACF values into your site’s secondary language in just a few simple steps. Using WPML to translate a post from your default language creates a new post in your secondary language.

You don’t have to set the dynamic content options for your secondary language post; you don’t need to connect it to your default language post. WPML takes care of all of this for you. So, all that’s left to do is view your translations on the front end.

When used together, Avada, ACF Pro, and WPML offer a user-friendly way to dynamically display content in your chosen languages – all without the need for complex coding. Additionally, you can choose from various methods to translate your content, including automatic translation.

In no time, you can have a fully functional, multilingual website that transcends language barriers and connects with a global audience.

Welcome to the third and final post in our three-part series on creating an online store using the Avada and WooCommerce. In parts one and two of this series, we covered everything you need to know about creating a successful online store:

If you followed the steps in those two posts, you should have a working store that’s ready to start accepting orders from your customers. Now, we will show you how you can build on those foundations to start selling more products and offering a better shopping experience to your visitors.

To accomplish this, you can use Avada, HubSpot and its WordPress plugins, along with its features such as chatbots/live chat and abandoned cart reminder emails. Ready to start selling more? Let’s dig in – starting at the beginning.

HubSpot is a powerful platform that can help you improve your store’s marketing, sales, and customer service. The core of HubSpot is its free customer relationship management tool (CRM), which lets you store information on all of your customers, including:

By centralizing this data in one spot, you can easily interact with your customers, segmenting them into different groups. For example, you could create a segment for your loyal customers, first-time buyers, people who bought a particular product, people with abandoned shopping carts, etc.

Beyond the CRM, HubSpot also gives you many tools to attract more customers, improve your marketing for new and existing customers, and offer better support. Here are some of the highlights:

Best of all, you can easily integrate all of these tools into WooCommerce using dedicated WordPress plugins, which we’ll show you below. Once you set up HubSpot with your WooCommerce store, your store will seamlessly sync all of its customer details to your HubSpot CRM so that you can get to work.

In the rest of this post, we’ll first show you how you can set up HubSpot with your existing WooCommerce store. Then, we’ll show you how to implement two key features — abandoned cart reminder emails and live chat/chatbots.

Note: HubSpot has two plugins that WooCommerce users will find helpful:

To get started, open the WordPress dashboard for your store. Then, go to Plugins > Add New and install and activate the official (and free) HubSpot plugin – you can find it by searching for “HubSpot”:

Once you activate the plugin, it will prompt you to create a new HubSpot account for free. Or, if you already have an existing HubSpot account, you can log into your account:

If you’re creating a new account, you’ll next need to click the activation link in the email that HubSpot sends you. Once you click that link, it will open a quick setup wizard where you’ll need to answer a few short questions and verify the domain name for your store.

Once you finish that, you’ll see a welcome guide in your WordPress dashboard (or you can access it by going to HubSpot > User Guide). This dashboard will help you get up and running with the available tools and some additional tasks you might want to complete:

If you want to, you can go ahead and explore these different features and complete some of the tasks in the sidebar. For example, suppose you expand the Get To Know Your CRM section. In that case, you can access helpful information on how your CRM works and why it’s so valuable.

Later in this post, we’ll show you how to configure some of these key features, like the live chat. However, for now, let’s move on to connecting HubSpot to WooCommerce so that you can sync e-commerce store information to your new CRM.

Next, if you want to send your WooCommerce data into HubSpot, you need to install the HubSpot for WooCommerce integration plugin. This is what lets you activate the e-commerce-specific features and sync your store’s customer data, activity, and order information to the HubSpot CRM.

To begin, go to Plugins > Add New and install and activate the HubSpot for WooCommerce plugin by searching for “HubSpot for WooCommerce”:

Once you activate the plugin, you’ll be prompted to connect to the HubSpot account that you created in the previous section:

Go ahead and choose your eCommerce store from the list — it will be the only option if you just created your HubSpot account:

Then, you’ll need to give the WooCommerce plugin access to your HubSpot account so that it can sync all the essential information. To do that, click Connect app at the bottom:

Now, you should be back in your WordPress Dashboard. You should see a prompt to create groups and properties so that you can see important details about your customers, such as their order information, abandoned carts, and more. Click the button to continue:

Next, you’ll be prompted to create lists, which help you further segment different types of customers. For example, the plugin will automatically generate a segment/list for all the shoppers who have abandoned carts:

And then, to finish things out, you’ll want to sync your store’s existing data to HubSpot. Future data will sync automatically:

And that’s it! You just connected your Avada-powered WooCommerce store to HubSpot. Now, you’re ready to start taking advantage of those new features.

HubSpot gives you many valuable tools to improve your store’s marketing, sales, and customer service. Still, we’re going to focus on two of the most helpful eCommerce tools for the rest of this post:

Live chat is a great way to connect with customers on your website to:

HubSpot gives you two options for connecting with your customers via live chat:

You can combine both methods. For example, you can offer live chat when you’re around and seamlessly switch to chatbots when you cannot give live responses.

To set up live chat for your store, go to HubSpot > Live Chat in your WordPress dashboard. This will launch a setup wizard. First, you can control the style of your chat interface by choosing a color that matches your Avada website design:

Next, you can set up the welcome message and route chats to the right spot. Finally, if you’re the only person managing your store, you can send all messages to your HubSpot account.

But if you have multiple team members, you can route messages to different places as needed – you can learn more in this help article:

On the next screen, you can determine your team’s availability for live chat:

The last screen will give you a preview of your live chat interface. If everything looks good, click the Publish button in the bottom-right corner to make it live. Then, you’ll see a new live chat widget in the bottom right corner of your Avada website:

When someone sends you a message, you can respond from your HubSpot inbox:

You can also install the HubSpot mobile apps so that you can chat with customers on the go.

To offer a great experience even when you’re not around, you can also set up automatic chatbots. To help you do this, HubSpot lets you create unlimited “chatflows.” These automated scripts allow you to collect information from shoppers, direct them to information, and more.

To create an automatic chatflow, go to HubSpot > Live Chat and click the “Create chatflow” button:

You can then choose from different live chat or bot scripts. Some of these require the paid version of HubSpot (indicated by the padlock):

Once you select one, you can customize it to meet your needs. To learn more about how they work, check out the help documentation on chatflows.

Imagine doing all the hard work to attract a customer to your site, get them to browse your products, and convince them to add an item to their cart. Then, before they check out and finalize their purchase, they disappear. You did all the work, but there’s no payoff for your store.

This scenario is called shopping cart abandonment, and, on average, a whopping ~70% of all shoppers will abandon their carts. That means 70% of the people who add an item to their cart at your store might never complete their purchase.

But there’s a way to combat this trend – abandoned cart reminder emails using the HubSpot for WooCommerce plugin. With these emails, you can automatically send reminder emails to customers to encourage them to complete their purchases. Depending on how aggressive you want to be, you can even include special coupons in those emails to add an even more significant incentive.

You’ll never be able to recover all abandoned carts. Still, if you can recover just ~10% of the 70% of your store’s carts that are abandoned, that’s a considerable improvement to your store’s bottom line. HubSpot makes it easy to send abandoned cart emails to your customers. You can even set up multi-email sequences, which some data suggests perform better than single emails.

We’ll show you how to set it up below. First, however, you should note that creating automatic workflows for abandoned cart emails requires one of the paid HubSpot plans.

To get started, you’ll want to configure how your store handles abandoned carts. Go to WooCommerce > HubSpot > Abandoned Carts and configure the details, like when to consider a shopping cart “abandoned”:

The plugin will automatically add shoppers to an “Abandoned Cart” list based on this information. You can see this list if you go to HubSpot > Lists:

If you want, you can always manually reach out to the people on this list, which might be helpful for high-value items. However, you won’t manually recover abandoned carts for most stores, which means you’ll want to automate the process.

To automate your abandoned cart emails, you’ll need to create your abandoned cart email(s) using HubSpot’s drag-and-drop email builder and then set up an automatic workflow to send those emails to shoppers who have abandoned their carts. To get started, you can create your email by going to HubSpot > Email in your WordPress dashboard.

From there, the HubSpot for WooCommerce plugin includes built-in workflows so that you don’t have to set anything up from scratch. You can access these workflows by going to WooCommerce > HubSpot > Automation in your WordPress dashboard. Or, check out this post for a more detailed look at setting them up.

With that, we’ve reached the end of our three-part series on how you can create a beautiful e-commerce store with Avada, set up WooCommerce to start selling, and use HubSpot to sell more products and offer a better experience for your shoppers.

You’ll still need to put in the work to grow your store, but you can be confident that you now have a strong foundation, thanks to Avada, WooCommerce, and HubSpot.

Best of luck with your store — we’re sure it will be a huge success!

Managing one or multiple Avada websites will mean that you will be managing hundreds, if not thousands of media files such as images, videos, audios, documents, etc., and this is why WordPress media organization is vital. This is where FileBird comes in.

The FileBird plugin is included and 100% free with your purchase of Avada. Once you have purchased Avada for your website, you can download the plugin from your My Avada account.

FileBird is a WordPress media management plugin that gives you the ability to create virtual folders and subfolders and help you organize your website media content effectively, without breaking any permalinks.

Free with your purchase of the Avada, let’s take a closer look at how this plugin works and what it has to offer when it comes to sorting out that pesky mess in the WordPress media library.

With FileBird’s resizable, sidebar toolbar, provides you with the ultimate control over the folders you created to help manage your uploaded files, uploading new files, move existing files and rearrange folders, all with drag and drop.

Import and seamlessly synchronize media structure from Enhanced Media Library, WP Media Folder by JoomUnited, WordPress Media Library Folders by Max Foundry and Real Media Library Folders.

Not only does FileBird Allow you to sort and search files and folders in it’s media library sidebar, it allows you to do the exact same sort and search in the FileBird Browser when editing a page or post.

Boost productivity and multitasking and manage your media content by categorizing them in folders and subfolders. The full FileBird offers unlimited folders and nested folders, however, the Ninja Team also created a FileBird Lite version that supports up to 10 folders, including subfolder, for those who have less requirements, but still need to group their WordPress library media content.

Bulk select is a feature that gives you the means to easily select multiple files and folders so you can move then or to delete folders. Deleting folders moves your files to the uncategorized folder, keeping your media content intact.

Within the stratified sidebar, you can right-click to create, rename, cut, paste or delete any folder.

FileBird supports the most popular languages such as English, Spanish, Italian, French, Germany, etc., and fully supports RTL languages such as Hebrew, Arabic, and more.

Are you a website administrator? A freelancer? Do you have hundreds or thousands of website media files to manage? The answer to the clutter-free organization for your Avada website is FileBird.

Social media was a place to showcase your day-to-day life for quite some time. However, as time passes, more businesses and websites have turned to social media to promote their latest stories and products. With its popularity rising, it’s worth looking into how your Avada website can benefit from social media.

Luckily, WordPress offers many plugins that use social media in various ways. You can, for instance, enable website visitors to share posts to their social media accounts at the click of a button or display your own social media feed on your Avada website.
While this last feature is seen across many websites, your social media feed can bring many more benefits than meets the eye. In this article, we’ll take a look at some of the features you might have overlooked and how you can use them to promote your blog or eCommerce website using the Spotlight PRO plugin. Let’s get started!

Social media is quickly becoming a marketer’s dream. With a free platform to showcase your work and share your stories, social media platforms are easy ways to tap into your consumer or follower market with minimal effort.

Instagram is one such platform. Its popularity and, consequently, its users are increasing every year, making it the strong and powerful go-to social media platform for your blog or eCommerce store.

Displaying your Instagram feed on your Avada website can provide you with fresh, new, automated content and help you connect with your audience in a more personal way. It can also help you increase your follower count and gain direct access to your client base.

On the other hand, a plugin like Spotlight PRO can also allow you to bring in Instagram posts uploaded by your clients and display them on your website in the form of hashtag feeds. Hashtag campaigns act as great social proof and provide free testimonials. At the same time, you’re creating a community around your product or service.

It’s also important to consider how website visitors can access your Instagram account and how Instagram users can easily access your website. Link in bio websites have increased in popularity among many brands. Thanks to their seamless user experience, these landing pages help Instagram users easily access a specific blog post, page, or product.

Complementing your Avada theme or pre-built website with a powerful social media WordPress plugin like Spotlight PRO can enable you to access all these features and more.

Once you’ve decided how you wish to use social media to your advantage, it’s time to choose a WordPress plugin. When choosing an Instagram feed plugin for your website, you’re always better off using one plugin for all your Instagram needs.

These features will cover most, if not all, of your Instagram needs. While there are many options to choose from, Spotlight PRO offers all these features in one light but powerful plugin. It was designed with beginners in mind, so you won’t need to enter a line of code to perfect your feed’s appearance.

In the next few sections, we’ll see how well Spotlight PRO integrates with any Avada pre-built website to create a hashtag Instagram feed.

Let’s take a look at how you can create a hashtag feed using Spotlight PRO. To start off, you need to install Spotlight’s free plugin from the WordPress plugin directory.

Next, purchase and install Spotlight PRO. In a matter of seconds, you’ll be transported to the Spotlight page where you can start connecting your account and designing your Instagram feed.

First, log in to your Instagram account in a new tab. Back in your WordPress dashboard, connect your account.

You can choose to connect a personal or business account. Although Spotlight PRO works with both, we suggest you upgrade your Instagram account to a business one for free to unlock all the features Spotlight PRO offers.

Allow Spotlight to access your Instagram feed and when you’re done, your Instagram feed will show up in Spotlight PRO’s live interactive preview. Let’s start off by going to the Connect tab.

Here you can start creating your feed. In this example, I’ve decided to create a feed using my own posts, as well as bringing in some posts from my clients’ profiles using tagged posts and hashtags.

I’ve already asked clients to tag us or use the hashtag #sweaterweather. To bring in these posts, start by selecting your account under show posts where these accounts are tagged. Next, type in your hashtag. You can choose to filter the imported posts by popularity or date.

To start designing your feed, go to the Design tab.

Here Spotlight PRO offers over 40 customization options. Here are a few of our favorite options:

We’ve gone ahead and designed our feed in a way that matches our Avada Interior Design website. We’ve opted for a Highlight layout, set the background color to transparent, and added a “Follow us on Instagram” button at the bottom of the feed.

When you’re done, click on the tablet device and adjust your settings accordingly. Then, do the same for mobile devices. Spotlight PRO lets you set different options for desktop, tablet, and mobile, to make sure your posts look great on any device.

In this example, We’ve set the mobile feed to be displayed in a grid format.

Now it’s time to filter and moderate your feed. Since we’re importing posts from all over Instagram, you’re bound to come across a few which you wouldn’t like to display on your website. You can filter your feed in two ways:

Go to the Filter tab. Here you can filter out posts by caption or hashtag. For instance, in this example, I’ve filtered out posts that have the following hashtags or words in their caption: “summer” and “spring”.

This type of moderation is very straightforward to use and implement. Go to the Moderate tab and simply select the posts you want to show or hide and hit Save!

Now that you’re happy with the look of your feed, it’s time to start promoting our products. Start off by going to the Promote tab and clicking on a post. Select the Product from the drop-down menu and start typing in the name of your product. Spotlight PRO will automatically detect it and bring it up. When visitors click on that particular Instagram post, they will be redirected to the product page.

You also have the option to include popup box link text that will show up in the bottom right corner of your popup lightbox. Once again, if a visitor is seeing your posts in lightbox, they can simply click on the “Buy it now” button and be redirected to the relevant product page.

Continue this process for all your posts. This same process can be used to link posts to specific blog posts, pages, or any custom URL.

Spotlight PRO has an additional nifty little feature to save you some time. You can instruct the plugin to automatically set posts with a particular hashtag to always link to a specific post. Do so by checking the Automated promotions option at the top right-hand corner of the Promote tab.

Next, go to Promotions > Automate in the WordPress sidebar. In this example, I’ve set all posts with the hashtag #brownsweater to link to the product titled “Brown Sweater”. This setting will be applied across all existing and future feeds.

You can also set where each of your personal Instagram posts will link to by creating global promotions. This will save you the time of continuously linking posts in every feed you create. As we’ve done in the previous step, check the box next to Global promotions in the Spotlight editor. Then, go to Promotions > Global Promotions and select a post. Next, set your link options and hit Save.

Finally, it’s time to embed your feed. Make sure to name your feed so that you can easily identify it later.

You can embed your Instagram feed by using the dedicated block in the block editor, the Spotlight widget, or using the generated shortcode.

Back in the Avada Live editor, insert a Code Block and paste in the shortcode.

View the page and you will see your Instagram feed. Clicking on the posts will transport you to the relevant product page.

Displaying a well-curated Instagram feed on your WordPress website can have even more benefits than you would have thought. With the right plugin, you can display your own posts together with your clients’ or followers’ posts to start a conversation around your product, service, or blog posts.

Get started with Spotlight PRO and Avada to create your perfect Instagram feed by following these simple steps:

Videos can play an integral role in your marketing strategy, serving to increase conversions and drive user engagement. However, if you’re yet to see improvements to your ROI, it may be due to your video hosting service choice.

You’ll generally want your users to have a distraction-free experience, void of playback issues or confusing algorithm selection. Therefore, you may want to consider using a reliable YouTube alternative such as Swarmify. Doing this can improve viewers’ experience and keep your content free of third-party branding.

In this article, we’ll discuss why you need a video marketing strategy and how to create one as an alternative to use on your Avada website. We’ll also introduce Swarmify and compare it with other popular video hosting services. Let’s get started!

Video marketing focuses on incorporating videos into your promotional content to increase engagement on your blog and social media channels. There are many benefits to doing this that will compliment your business’s parallel marketing strategies. For example:

In a nutshell, videos can help you stay competitive. They can be easier to consume than text and are a powerful tool for promoting your company and products. Marketing videos can also help you put a face to your brand, building trust with existing and potential customers.

Video production is becoming an increasingly cost-effective marketing tactic. However, to maximize your odds for success, there are a handful of essential factors to consider. Here are six key tips for supercharging your video marketing strategy.

Another tip for increasing your video marketing strategy’s success is to decide what kinds of videos are most appropriate for your specific audience. There are many different types to choose from, each with its purpose and benefits.

For example, demo videos can help showcase your product. They can be used for virtual tours or unboxing physical items to give customers a better idea of what to expect or to show them how to get started.

Brand videos can be used during campaigns to showcase your company’s mission, vision, and values. Event videos are effective for recording conferences, fundraisers, and more. You can even use educational videos to instruct your audience about your products and services.

The same vein is explainer videos that focus on offering fictional customer journeys about overcoming an issue by adopting a company’s product. Other common types include expert interviews, case studies, virtual and augmented reality videos, and more.

As you can see, there are a wide variety of options to choose from. The best video type to use in your marketing strategy will depend on your specific goals and audience. However, keep in mind that you can always start with one kind and build out your strategy to incorporate others as your business scales.

To get the best returns on your time and effort, you’ll want to make sure you’re adding Calls to Action (CTAs) in your videos. In a nutshell, CTAs will encourage viewers to perform some action, such as filling out a form, subscribing to and sharing content, or buying a product.

You can add annotations containing links to your videos, or use cards (which can be more engaging and interactive). You can also include CTAs in the description and content accompanying and surrounding each video.

You’ll want to experiment with your CTA timing and placement. For example, adding CTAs at the end of videos may lead to more clicks and prevent users from prematurely leaving the page. It can also help prevent your content from getting obscured.

Almost as important as using videos is measuring their performance. You want to know what does or doesn’t work, and to iterate and improve as needed. Fortunately, videos are easy to track, and most online platforms provide detailed analytics.

Some examples of important video metrics you might consider tracking include:

The goals you set earlier can help you better identify the most relevant metrics to track and assess your strategy’s success and your effectiveness in meeting those goals. One tool that can come in handy here is Google Analytics.

For example, you can add your user ID to your videos, so they are tracked. Whether you’re looking to monitor videos embedded on your WordPress site or another platform, Google Analytics can provide detailed insights and information for monitoring viewer behavior and evaluating video performance.

As we mentioned earlier, it is essential to give your audience a distraction-free playback experience, with as little lag as possible. Swarmify is a reliable and dependable alternative to standard video hosting brands such as YouTube and Vimeo:

Swarmify’s SmartVideo Player is a unique WordPress plugin that is free of traffic leaks and uses a global video CDN, which translates to instant play times. It is also fully customizable and eliminates any distracting, third-party branding you often get with YouTube and other players.

Some additional key features that distinguish Swarmify’s SmartVideo and make it a powerful tool for supercharging your video marketing strategy include:

If you’re ready to give Swarmify’s SmartVideo a try for yourself, you can start by signing up for an account. You can also try out the SmartVideo WordPress plugin to see how it can help you deliver a distraction-free experience to your audience.

It’s hard to keep consumers interested in using only text-based materials. Therefore, it’s smart to consider including videos in your content marketing strategy. This can improve how your audience interacts with and learns about your products and services.

In this article, we discussed six tips for supercharging your video marketing strategy:

How are you planning to improve your video marketing strategy? Share your thoughts with us in the comments section below!

Image by: Donald Tong from Pexels

The digital marketing space is highly competitive. If you want to stay ahead of the game and keep your users hooked, you need to offer them unique and engaging content. Depending on your target audience, interactive features such as online quizzes may be the right way to go.

Online quizzes are now commonplace and have proven to be effective at increasing engagement. Marketers and bloggers use different quiz types to generate leads, improve their product discoverability, and boost brand awareness. Fortunately, with the help of a simple plugin, you can also add this feature to your Avada WordPress website.

In this article, we’ll introduce you to the concept of online quizzes and how they can benefit your WordPress website. We’ll then show you how you can easily feature one on using a plugin. Let’s get to it!

If you spend any amount of time surfing the internet, you’ve probably come across an online quiz at one point or another. What you may not have realized is that these quizzes are useful marketing tools for brands.

Each time a consumer takes a quiz, they provide helpful information to its creators. Marketers can then use this information to improve their strategies. In general, online quizzes are highly effective for generating leads, creating brand awareness, and increasing engagement.

Online quizzes can take several different forms. Two common types include:

Online quizzes are so popular and effective not only because users can interact with them, but also because they tap into our innate desires. For example, personality tests attract so much traffic because the average consumer wants to assess their identity.

However, before you commit to a new online quiz campaign, there are some key things to consider. For starters, you’ll want to define your quiz’s goals. Of course, these should be closely related to your brand’s objectives. Growing your email list is a typical example.

Then, you’ll also want to consider your target audience. These two factors will then determine the optimal quiz type and what questions you should include.

The easiest way to feature this type of content on your site is to use one of the many free WordPress quiz plugins available. However, selecting the best solution for your Avada website will depend on a couple of factors.

The ideal quiz plugin enables you to choose various design styles and colors when creating your content to integrate it with your branding, and this is why we’ll be using Interact for this tutorial:

Apart from advanced customization options, this plugin also simplifies the quiz creation process by letting you add tests to your site with simple shortcodes. Likewise, you can seamlessly integrate your preferred email marketing or Customer Relationship Management (CRM) software.

To get started with Interact, install, and activate the plugin on your Avada website. Then, follow the steps below to create your quiz and publish it on your website.

To get started, you need first to create your Interact account. As soon as you verify your email address, the setup wizard prompts you to either choose a quiz template or start your design from scratch.

We found the template offerings rather impressive. There are over 1,000 of them, and you’ll most likely find one that suits your quiz campaign goals:

The plugin quiz templates are organized into over 70 categories, and you can search based on popularity or alphabetical order. After selecting a relevant category, you can further sort the templates based on their conversion rates.

Once you choose your quiz template, you’ll be directed to the Interact editor:

The editor is a fully functional tool that helps you take complete control of your quiz’s format and design.

Next, edit your quiz questions, answers, and results. You can also set up a scoring system of your choice. For more flexibility, you can also change styles and colors and connect your email marketing system to automate lead generation.

Interact even lets you assign users to different mailing lists based on their quiz results. Once you’re finished modifying your new quiz, click on the Publish button, then on the Save & Exit button.

Once you exit the Interact editor, you’ll be directed to your dashboard, where you’ll find a list of all your quizzes. To generate a shortcode so you can share one on your website, click on the Share & Embed button next to its title.

Then, choose the Embed option in the next menu:

In the following window, select the WordPress tab and click on the Copy URL to Clipboard button:

Then head back to your WordPress dashboard.

On your site’s back end, navigate to Settings > Interact:

In the Interact App URL field, paste the address you copied in the previous step. If you wish, you can also set custom dimensions for your quiz, and choose whether it should start on a cover page or with the first question.

Then, click on the Generate Shortcode button:

To publish the quiz to any page or post within your Avada website, add a Textblock Element to the content and paste the shortcode therein:

Remember to click on the Publish or Update button when you’re ready for your quiz to go live:

Online quizzes are fast becoming the holy grail of customer engagement in digital marketing. It’s no wonder players in several different industries are now using them to achieve their tailored promotional goals. With the help of a simple plugin, you can add this feature to your site.

Here’s a recap of the steps you need to take to create a WordPress quiz using Interact:

Do you have any questions about Interact or incorporating quizzes on your site? Let us know in the comments section below!

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Customers are at the core of all successful companies. Using customer relationship management (CRM) software gives insights into your customers’ behaviors and engagement throughout their buying lifecycle, which can significantly impact your business. Particularly when paired with your marketing and brand strategy

Powerful CRMs collect and analyze massive amounts of data to help you adjust your strategies in a way that increases customer loyalty and retention. When used correctly, the programs allow you to discover hidden opportunities and problem areas in your marketing and sales. There is a reason that CRM is the fastest growing software market, anticipated to go up from a $14 billion industry in 2010 to $80 billion by 2025.

Of course, to tap into the vast potential of a CRM, you need to choose the best one for your team and company. Ideally, the CRM tool you select will be a WordPress plugin option, so it works seamlessly with your Avada driven WordPress website.

A Customer Relationship Management (CRM) system is a tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. A CRM system aims to improve business relationships with customers, assist in customer retention, and drive sales growth. Here are some key features of a CRM:

HubSpot is the best CRM for small businesses and companies adopting a CRM system for the first time. The platform is flexible, with a full suite of features and an intuitive interface. It is a standout product for businesses integrating their marketing and sales funnels. Plus, HubSpot’s WordPress plugin is free and works seamlessly within the backend of your WordPress site.

Besides an inbound marketing leader offering it, the best thing about the HubSpot CRM is that the most critical features are free to use.

Presspoint CRM is a helpful solution for tech-savvy business owners who want a self-contained system. This tool provides advanced reporting, email automation features, powerful eCommerce tools, and contact management.

Though Presspoint CRM helps create powerful, insightful reports, the robust system is relatively difficult to navigate compared to other WordPress CRMs on this list.

Jetpack CRM, formerly known as Zero BS CRM and developed by Mike Stott and Woody Hayday, was purchased and rebranded by Automattic is a no-nonsense CRM for WordPress that will empower you to generate more profit and have happier business interactions every single day.

The plugin is free to download and has additional bundle features at a reasonable price. This way, you can access the features you need without paying for those you can live without.

Not to be confused with the WP-CRM mentioned above, WP-CRM System is a lightweight CRM that integrates directly with your WordPress dashboard. Developers love it as it’s easy to customize for your individual needs.

WP ERP is an open-source WordPress CRM that gives you the ability to track your leads, follow up with contacts, and develop valuable relationships for your company. There is also a dashboard to view your calendar for the day and an overview of contacts in your database.

With CRMs’ growing importance for small and medium-sized businesses, dozens of new solutions are popping up to fill niche demands. Many of these solutions were created by people frustrated with the larger, clunkier systems they used in their businesses.
Choosing the right CRM system for your team is crucial.

According to Gartner Group, 55% of all CRM projects don’t produce results. However, it’s not a failure of the systems. Harvard Business Review has suggested these projects crash and burn because most executives don’t completely understand what they are implementing.

The key is to find a CRM WordPress add-on that is easy to use so that your team won’t fall into old habits. After all, your CRM’s reports are only as good as the data provided. You also need a powerful system to give you new insights into your business’s performance. This will allow you to adjust your sales and marketing tactics to better meet your customers’ needs.

Before you implement any WordPress CRM system (even a free one), ensure you have a clear idea of how it will align with your business’s process to increase customer loyalty and profits — this is what CRMs are all about.

Want to create a better connection with your website visitors and give them a more responsive channel to get in touch with you? If so, one of these WordPress live chat plugins might be just the ticket. With the nine plugins on this list, you’ll be able to easily add a live chat feature to your WordPress website and chat from your computer or mobile devices.

Some plugins focus more on sales and lead generation, while others target customer support. Some can also do both! These plugins are great options, so you can pick the one that matches your budget and focus.

All of these live chat plugins will also work with Avada and WordPress, and most give you options to customize the style of your live chat box to match your Avada website (or any other WordPress theme). Ready to get chatting? Let’s dig into the best WordPress live chat plugins.

HubSpot is a free WordPress live chat plugin and CRM that’s focused on helping you build better relationships with your customers. The unique thing about this tool is that it’s all integrated with the free HubSpot CRM, which lets you manage, track, and analyze your live chat interactions with customers.

With the free WordPress plugin, you can create both human live chat boxes and automatic chatbots.

You’ll be able to route incoming chat requests to the right spot intelligently. For example, routing an incoming chat request to the salesperson associated with that user in your CRM. Unlike a lot of other solutions, HubSpot lets you have unlimited agents/owners responding to live chat inquiries.

To chat with your customers, you can respond directly from your HubSpot inbox or on the go with the HubSpot mobile app or an integration for Slack. You can also create chatbots to help you qualify leads or book meetings, which can save you time and create a better experience for visitors than a static form.

Beyond live chat, HubSpot also helps you create forms and popups. And no matter which channel your customers choose to engage through; the plugin will automatically add their details to the free HubSpot CRM.

The plugin also helps you track user activity on your site, giving you a comprehensive view of your customers and all your interactions with them. Both the HubSpot live chat plugin and CRM are FREE! To get started, you can install the free HubSpot plugin from WordPress.org.

You can also learn more about how to use HubSpot with Avada and WordPress in this post.

LiveChat is a premium live chat service with a free integration plugin at WordPress.org to get you started.

For the paid version, pricing starts at $24 per month per agent, it’s a little pricier than many of the other tools on this list, but it backs up its price tag with great frontend and backend interfaces and a lengthy feature list, though many of the advanced features are only available on higher-tier plans.

You (or your agents) can respond to live chat messages from the LiveChat website or using a dedicated desktop or mobile apps for Windows, macOS, iOS, and Android. You’ll get useful features like:

Higher-tier plans also get you access to new features like:

To use LiveChat with WordPress, you must create an account on the LiveChat website and install the dedicated WordPress integration plugin. LiveChat also offers a separate integration plugin for WooCommerce stores.

Tawk.To is a free live chat service with a free integration plugin at WordPress.org to get you started.

One of the most notable things about Tawk.To is its pricing strategy – instead of charging you for access to its features or agent seats like most WordPress live chat plugins, it gives you every single feature for free and monetizes itself in two ways:

You can use the web interface and dedicated apps for Windows, macOS, iOS, and Android to respond to live chat inquiries. As for the live chat itself, you’ll get lots of helpful features like:

There’s also an in-chat payment feature that’s in beta, which has interesting use cases for a more sales-focused live chat. To use Tawk.To on WordPress, you’ll need to register for a free account and then install the free plugin.

Tidio is another popular WordPress live chat option with a free plugin at WordPress.org to get you started with adding live chat to your website.

The setup process is quick and painless – you don’t even need to create a Tidio account to get started (though you will want to eventually). Tidio claims that you can be up and running in under 20 seconds, which is pretty accurate.

Once you set it up, you’ll be able to respond to inquiries from the Tidio web app or dedicated apps for Windows, macOS, iOS, and Android. There’s also a dedicated Chrome app if you prefer to use that vs the Tidio website. It has a great user experience on both the frontend and backend, along with helpful features like:

Like HubSpot, Tidio also supports chatbots, which you can use to automate customer support and lead generation.

Tidio is free for up to three active agents and 500 chatbot interactions per month. You can increase the chatbot limits for $18 per month and/or access some advanced features for $18 per month (the two are separate plans and you’ll need to stack them if you want both).

JivoChat is a free WordPress live chat plugin with an omnichannel approach. It offers four platforms in one:

Like many of the other tools, it’s a standalone tool with a dedicated WordPress integration plugin. Zooming in on just the live chat feature, you’ll get features that let you:

You can chat with visitors via the JivoChat web dashboard or dedicated apps for Windows, macOS, iOS, and Android. JivoChat offers a free plan with limited features for up to five active agents. After that, the paid plans start at $19 per month per active agent (billed annually).

Formilla Live Chat is a great live chat service that integrates easily with WordPress thanks to their free plugin.

You’ll be able to customize the chat widget’s appearance to match your website and chat with visitors using the web interface or dedicated mobile apps for iOS and Android. The mobile apps are only available on premium plans though.

You can group chat agents into departments and make sure to route incoming requests to the right spot. You can also transfer chats between departments if needed. Other useful features include:

You can also create chatbots and automated messages (like a welcome message for returning visitors).

Formilla offers a very limited free plan for one agent and unlimited live chats per month. After that, paid plans for a single agent start at $13 per month and a wide range of additional features not available in the free version.

Wise Chat (Kainex Web Solutions) offers a different take on the meaning of “WordPress live chat plugin”. Where all of the other live chat plugins are focused on creating one-to-one conversations between you and your visitors, Wise Chat focuses on creating a social community chat.

With the premium version, you can also offer private one-to-one chats, but the unique thing about this plugin is definitely the social nature of its chatbox.

You’ll be able to create unlimited chat rooms (called channels) and use passwords to restrict access to channels if needed. You can also restrict access by requiring users to log in, and Wise Chat automatically syncs with the regular WordPress login process.

If you want a one on one live chat service for sales or customer support, this one is definitely not for you. But if you do like the social aspect of Wise Chat, give it a look. You can use Wise Chat for free and there’s also Wise Chat Pro option for $60 (One-time payment, no subscription). The Pro version that adds private messaging and many other advanced features.

All of these WordPress live chat plugins have something to offer, which is why they’re on this list. Your choice should come down to your budget, focus, and needs.

For example, if you want to use live chat to connect with customers and potential sales prospects, you might like the HubSpot plugin’s tight integration with the HubSpot CRM and built-in chatbots to automate lead generation.

On the other hand, if you’re more focused on customer support and don’t need to manage leads and customer lifecycles, you might prefer something like Tawk.To or LiveChat.