When it comes to selling products online with your Avada powered website, the WooCommerce plugin is the best choice available.

The Automattic-owned giant is the most widely used WordPress e-commerce solution according to builtwith.com, currently powering over 3,876,748 online stores. As for Avada, the best-selling WordPress theme on Themeforest, builtwith.com indicates that there are 588,928 active Avada installs. WooCommerce is 100% compatible and design integrated with Avada, making this match the best choice for your online store.

Installing and getting started with Avada is as fast and straightforward as choosing any of the existing 65+ prebuilt websites (all are compatible with WooCommerce). We have also prepared a round-up of the 15 Best Avada prebuilt WooCommerce websites that our design team has created. Installing your chosen site only takes a few minutes to get set up.

Installing the FREE WooCommerce plugin only takes a few clicks to get set up. Out of the gate, you will have the default store display with Avada, and because of how great it looks out of the box, and it’s very tempting to stick with the default display options. However, that would mean your storefront could end up looking similar to the thousands of others plying their trade.

While there’s nothing wrong with the default options, the scope for customizing your WooCommerce storefront can stretch much further with the Avada Website Builder. With the combination of Avada’s features and layout design freedom and WooCommerce’s configurable options and extensions, the only limitation will be your imagination.

In this article, we’ll discuss seven steps that will enhance and grow your online store’s presence. And excellent resources that will improve your chances of attracting new customers and increasing your sales. Let’s get started!

We can recommend that you check out this article, which highlights the top Avada websites that utilize the FREE WooCommerce plugin for an online store. Also note is that there are 109 prebuilt sites in the Avada Website Builder’s library, and each of them is 100% WooCommerce integrated and compatible.

Avada is the best choice if you’re looking for advanced customization options without requiring any coding knowledge. Using the drag-and-drop visual interface to design your website is intuitive and fast.

Avada provides a vast array of options to configure your online store, all located under the Avada > Theme Options > WooCommerce panel in the WordPress dashboard. For a detailed overview of all of the available options please see this document and watch this video playlist for all things WooCommerce and Avada.

Firstly, let’s look at the changes you can make to your store’s layout. At the top of the General WooCommerce tab, you’ll see the first four product display options:

These options make it possible for you to decide how products will display on your page. Let’s take a closer look:

In addition to the above, you can customize the design of the product box and the information tabs on single product pages. To locate these settings, navigate to the top of the WooCommerce > WooCommerce Styling panel.

Changing the product box design to Clean from the default Classic option removes the Add to Cart and Details links beneath each product with a sleek and minimalist look and is presented once you hover over the product.

And, toggling the Product Tab Design button enables either horizontal or vertical tabs on each product page.

At the bottom of the WooCommerce Styling panel you will see WooCommerce Icon Font Size. Entering a value that relates to font size (i.e. px, em, or rem) allows you to change the size of any icons and their related fonts displayed within your single product pages.

The WooCommerce Styling panel also has options for customizing the colors of various elements within your storefront, and with the product display options, provides excellent scope in terms of tweaking the look and feel of your site. Some of the options at your disposal are:

Social media is well and truly part of our day-to-day lives, with over two billion users active with one service or another. It, therefore, stands to reason that harnessing the power of social media to improve sales should be a high priority.

Fortunately, with the Avada Website Builder, you can enable (or disable) social sharing for individual products. Head to WooCommerce > General WooCommerce, and scroll down until you find the Woocommerce Social Icons option.

By enabling the social bar for all product pages, you create the opportunity for your website visitors to share the product line virally with their followers and subscribers.

And, with social media being so influential, it stands to reason that the more that potential customers are viewing your products, the higher the chance that it could influence sales. In our eyes, enabling this option is a no-brainer.

There are also several adjustments to make within the Theme Options panel that can further enhance the buying experience. Turn on the WooCommerce Product Gallery Zoom option to allow your shoppers to get a close-up view of your product simply by hovering over the product image on the single product page. You can see this in action here.

Another great option is the Product Quick View. This option will enhance decision-making by providing vital product information at the customer’s convenience. Using Quick View can eliminate the need to go to the individual product page for further details before purchase.

‘Cart abandonment’ (as it’s called) is a hot topic within the world of e-commerce. Each customer who navigates away from your site represents a lost sale. Here’s an article that outlines some further tips and tricks to mitigate shopping cart abandonment. In addition to that, HubSpot have a great resource article on how to use cart abandonment emails to win back customers.

Once a customer has added their desired products to the shopping cart, the smoother the checkout process can be, the better the overall experience for the end-user. A pleasant experience will lead to a recurring experience.

As WooCommerce default, the buyer is led through three stages for purchasing their item. (A) Entering their billing address, (B) Adding any notes to the seller (I.E., you), and (C) Entering their all-important billing information. With the Avada Website Builder, you can enable the Woocommerce One Page Checkout option that will streamline the purchase process. To enable this, navigate to Avada > Theme Options > WooCommerce > General WooCommerce > Woocommerce One Page Checkout.

Grouping these steps into a one-page checkout process will make it more efficient for your customers. The fewer hoops a person needs to jump through, the more inclined they will be to complete their purchase rather than navigate away from your store.

Something else that you may find necessary for your customers, depending on your business model and requirements, is enabling the WooCommerce customer account option. Doing this provides your customers with the means to view their past orders, manage addresses, and general account information. To enable this feature in your websites header, go to the Woocommerce My Account Link in Main Menu option.

Below is an illustration of the account access when used with Avada. You can also view it in action here, and check out the Configuring WooCommerce Settings help file provided by WooCommerce.

We recommend the FREE HubSpot WordPress plugin, which is 100% compatible with your Avada-powered website and is great way grow your business better. The plugin offers various tools that will make your life a lot easier in the long run.

CRM (Contact Relationship Management) Software is not just about contact management; it is a suite of tools to help you get the most out of the data and resources at your disposal. The FREE HubSpot CRM is geared up for sales leaders, marketers, customer service teams, general operations, and business owners.

The following article, 5 Powerful CRM Plugins for WordPress, is definitely worth a read.

Once you have installed WooCommerce with your Avada powered website, growing your online store becomes even easier when you integrate the HubSpot for WooCommerce plugin. You can manage all of your leads, existing and potential customers, track and recover abandoned carts, send out marketing email campaigns, build ads that drive sales, and track everything with detailed analytics.

HubSpot for WooCommerce Key Features:

Just because a WooCommerce store is easy to set up doesn’t mean you have to settle for using the default settings. Likewise, even though others may create solid-looking storefronts using the default options, that doesn’t mean you should not utilize Avada’s WooCommerce Builder for the ultimate design flexibility to make your WooCommerce online store stand out from the competition.

In this post, we have covered seven ways to enhance your visitor’s WooCommerce experience and increase sales with Avada. These options, resources, and plugins are just the tip of the iceberg; there is so much more to explore. Let’s run through the points discussed here:

When it comes to selling products with your Avada website, the WooCommerce eCommerce plugin is king.

The Automattic-owned giant is the most widely used WordPress e-commerce solution in existence, currently powering over 30% of all online stores. However, because of how great it looks out of the box, it’s very tempting to stick with the default display options – meaning your storefront could end up looking similar to the thousands of others plying their trade.

While there’s absolutely nothing wrong with the default options, the scope for customizing your WooCommerce storefront can stretch much further. Our own Avada theme includes a number of options for tweaking WooCommerce from your WordPress dashboard, and by browsing its options, you can transform your storefront from an also-ran into a gold medallist.

In this post, we’ll offer you four simple steps for customizing your WooCommerce store from Avada’s Theme Options panel, giving you the very best chance of attracting new buyers and increasing your sales.

Let’s get started!

Avada includes a wealth of options for configuring your WooCommerce store within its Theme Options panel, found under the Avada tab on the WordPress dashboard. Once there, navigate to WooCommerce > General WooCommerce, and you’ll be presented with the options at your disposal:

First of all, let’s look at the changes you can make to your store’s layout. At the top of the General WooCommerce tab, you’ll see four sliders:

The options here enable you to customize how products display on your page. Let’s take a look:

For a comprehensive list of all Avada Woocommerce Options please see this help file.

You can also customize both the design of the product box itself, and the tabs that display on single product pages. To get at these settings, navigate to WooCommerce > WooCommerce Styling, and at the top you’ll see the relevant options:

Firstly, changing the product box design to Clean from the default Classic option removes the Add to Cart and Details links beneath each product…

…and toggling the Product Tab Design button enables either horizontal or vertical tabs within each product page:

Finally, at the bottom of the WooCommerce Styling panel you will see > WooCommerce Icon Font Size. Entering a value that relates to font size (i.e. px, em, or rem)…

…you can change the size of any icons and their related fonts displayed within your individual product pages:

The WooCommerce Styling panel also has options for customizing the colors of various elements within your store, and along with the product display options, it offers a lot of scope in terms of tweaking the look and feel of your site. Some of options at your disposal are:

For a comprehensive list of all Avada Woocommerce Options please see this help file.

All of the options here are important, and it’s worth spending the time to investigate a suitable color scheme, as choices can have a big psychological impact on buyer patterns, and could potentially have a big impact on your profit margin.

To this end, companies often carry out ‘split tests’ – comparing different colors, fonts, and more – to ascertain which design choices have a higher buyer conversion rate, and how they impact sales figures. For further reading, check out this article from Kissmetrics.

Social media is well and truly part of our day-to-day lives, with over two billion users having an active account with one service or another. It stands to reason, therefore, that harnessing its power to improve sales should be a high priority.

Fortunately, Avada’s Theme Options can enable (or disable) social sharing on individual products. Head to WooCommerce > General WooCommerce, and scroll down until you find the Woocommerce Social Icons option:

Turning this on displays a section within individual product pages, enabling visitors to post or tweet the item to their followers and subscribers:

With the vast number of people using social media, it stands to reason that the more eyes viewing your products, the further it could increase sales – so in our eyes, enabling this option is a no-brainer.

There are a number of tweaks to make within the Theme Options panel that can enhance the buying experience. To enable these options, navigate to WooCommerce > General WooCommerce, and scroll down until you find the sections for Woocommerce One Page Checkout and Woocommerce My Account Link in Main Menu:

The first option, Woocommerce One Page Checkout, streamlines the purchase process. By default, the buyer is lead through three stages for purchasing their item – entering their billing address, adding any notes to the seller (i.e. you), and entering their all-important billing information:

Toggling Woocommerce One Page Checkout bundles all of these steps into one page – the idea being that a user who has less hoops to jump through will be more inclined to complete their purchase, rather than navigate away from your store.

‘Cart abandonment’ (as it’s called) is a hot topic within the world of e-commerce, as every user who navigates away from your site represents a lost sale – so it’s worth reading up on. Here’s an article that outlines some further tips and tricks for getting a handle on shopping cart abandonment.

Finally, by default, users have no way to easily access their account from any page on your website. By toggling Woocommerce My Account Link in Main Menu, it places a link to their account within your navigation, enabling easy access to their settings:

Just because a WooCommerce store is easy to set up doesn’t mean you have to plump for using its default settings. Likewise, even though others may create solid-looking storefronts using the default options, that doesn’t mean you can’t utilize Avada’s Theme Options panel to its fullest to make your WooCommerce-powered store shine.

In this post, we’ve given you four ways to tweak Avada to improve your visitors WooCommerce experience and increase sales. These options are just the tip of the iceberg, and there are many more lurking within Avada’s settings. Let’s run through the tweaks featured:

Do you have any questions about customizing WooCommerce with Avada, or do you have a favorite setting we’ve not featured? Let us hear all about it the comments section below!

There are two essential elements every online store must have – a compelling look and a user-friendly purchasing system. Using WordPress and WooCommerce to set up your website is a strong start, but you’ll need a few more tools if you want to design a truly effective storefront.

When it comes to improving the appearance of your WooCommerce site, you can’t go wrong with Avada. Our powerful, versatile theme features demos for a variety of popular e-commerce niches, including photography, fashion, health, and more. Alongside this theme, you can use the WooCommerce Product Table plugin to set up an order form that makes the buying process more efficient and user-friendly.

In this article, we’ll discuss the benefits of using both Avada and the WooCommerce Product Table plugin for your store. Then we’ll walk you through how to set both tools up. Let’s dive in!

WooCommerce is an excellent platform for building just about any type of e-commerce store. It adds crucial functionality to WordPress, enabling you to turn your website into a fully functional storefront quickly. However, there are a few valuable features that WooCommerce lacks by default.

For instance, WooCommerce doesn’t offer much functionality in terms of design. If you’re not careful, your store and the rest of your website can look very different. However, this issue can easily be solved by choosing the suitable theme. Avada makes it simple to design your store and get it looking just right:

Avada provides full design integration with WooCommerce, including plenty of layout choices to get you started. Whether you’re running just a storefront or a combined shop and website, Avada can help you create a look that appeals to customers and encourages them to stick around longer.

Another potential downside to default WooCommerce is its reliance on a traditional store layout. Customers must visit each product page to add items to their carts and make purchases. If you have many offerings, especially if your customers regularly buy multiple items at once, this can slow them down and hurt the user experience. The WooCommerce Product Table plugin offers the perfect solution:

Using this tool, you can set up an order form that lets customers buy multiple items from one page. You can even enable them to select variations and quantities, all from the same location. This is an excellent way to encourage more purchases, by streamlining the buying process and showing off all your products side by side.

The best part is that this theme and plugin combination will work together seamlessly on your WordPress site. WooCommerce Product Table is fully tested and compatible with Avada, and many people are already using the two successfully. What’s more, the Avada theme styles will be carried over in your product table (colors and fonts, for example), so it will look attractive and fully integrated with the rest of your site.

Now you understand what this theme and plugin combination can do for your store, all that’s left is to set them both up. You can do this on either an existing store or a brand-new site.

Just remember to make a backup first if your store is already online (just in case), and consider testing your changes on a staging site before implementing them fully. If you’re creating a new store, on the other hand, you’ll first need to set up a WordPress website and install WooCommerce. Then, you’ll be ready to go!

You’ll first want to install the Avada theme on your WooCommerce site and set it up just right. You’ll need to purchase Avada, at which point you’ll be provided with a zipped file containing everything Avada needs to work.

In your WordPress dashboard, go to Appearance > Themes. Click on Add New, then select Upload Theme on the next page:

Find the zipped theme file, select it, and hit Install Now. When the theme is ready, you’ll see an Activate option. Click this, and your site will be set up with Avada:

To complete the setup, you must install the included plugins, Avada Core and Avada Builder. These are located on the WordPress > Avada > Plugins & Add-ons page. For additional resources and tips, please see the Avada Quick Start Guide.

For the next step, please follow these instructions to register for your Avada website using the purchase code you received from your purchase on Themeforest. You can locate the purchase code from the downloads page within your marketplace account.

You can choose to build a new Avada website from scratch, use the Avada Setup Wizard to help build one or import any of the 109 Avada Prebuilt websites to give you a head start in the design process. Prebuilt websites are infinitely customizable to suit your needs.

Now you’re ready to set up an order form for your WooCommerce store. You’ll need to purchase, download, and install WooCommerce Product Table, following the instructions in the plugin’s documentation. Don’t forget to activate your license key as well:

Then, open up a page or create a new one for your order form. Select Toggle Toolbar in the editor tools, and click on Insert Product Table in the second row of icons:

This will add a shortcode to your page, which pulls information about your products from WooCommerce and organizes them into a searchable and sortable table. You can preview the page now to see what the default order form looks like:

Of course, you may want to customize exactly what information and features are included in this table. To do so, go to WooCommerce > Settings, click on the Products tab, and select Product tables near the top of the screen:

Here, you can tweak your order form in a wide variety of ways to encourage sales and improve your conversion rate. For instance, you can determine what columns will appear in the table. This will help you provide all the information customers might need to make a decision, so they never need to visit the individual product pages:

If some of your items have various options, such as colors and sizes, you can display those choices in your order form using the Product variations field:

You can also add quantity selectors to your order form, so customers can buy items in bulk. Then, if you select Button and checkbox in the Add to cart button menu, they’ll be able to check off everything they want to purchase and add it all to their cart with a single click:

What’s more, the Filter dropdowns setting lets you add filters to the top of your order form. This will enable customers to search for specific categories, variations, and so on:

By the time you’re finished customizing your product table settings, your order form might look something like this:

In the WooCommerce Product Table’s documentation, you’ll find a full list of the options available, as well as detailed instructions for using each one. Publish the page when your order form is ready, and customers can start using it to make purchases!

To improve your e-commerce site’s conversion rates, you’ll want to enhance both its visual appeal and user-friendliness. By using Avada and WooCommerce Product Table in combination, you can present your items in a compelling way and make the buying process simple and appealing.

Once you have a WordPress site set up and WooCommerce installed, all you’ll need to do is:

Ever since Matt Mullenweg stepped up to the plate as CEO back in 2014, there’s been a significant uptick in Automattic’s activity in the WordPress ecosystem and beyond. The largest of their recent moves were undoubtedly the $30 million acquisition of WooCommerce in May 2015. It’s a move that has made significant waves in the WordPress world and made people think about what could be next for both Automattic and WordPress as an e-commerce platform. Avada is 100% design-integrated and compatible with WooCommerce and includes a built-in e-commerce builder for Woo.

In this article, we’ll cover what made Automattic splash out on the takeover and consider the deal’s implications for the two companies and the broader WordPress community. We’ll begin by briefly looking at the players involved in the purchase.

Automattic obviously needs little introduction for anyone involved with WordPress. Since 2005, Matt Mullenweg’s Baby has grown from a quirky four-person startup to a digital publishing powerhouse that employs over 300 people and is valued at 1.16 billion dollars .

The company has made other significant acquisitions in the past, but the WooCommerce purchase represents something of a leap. It’s further evidence of the fact that Mullenweg’s installation as CEO in early 2014 has led to renewed focus from Automattic on both the .com and .org side of the WordPress equation.

A $160 million funding round in May 2014 suggested that the company was gearing up for action. A series of recent interviews with Mullenweg – including one where he officially stated overall market dominance for WordPress as a goal – made the extent of his ambitions even clearer.

The announcement of the Woo deal—with its implied targeting of the lucrative global e-commerce market—further proves that Automattic is very much in it for the long haul.

Set up by Mark Forrester and Magnus Jepson in 2008, WooThemes had grown to be a 55 person outfit and one of the leading companies in the WordPress space before the Automattic deal. The primary reason for this was the emergence of their WooCommerce plugin as the dominant WordPress e-commerce solution. Though WooThemes started with their sights set on general theming and plugin development, WooCommerce quickly established it as the heart of their business.

By early 2014, it was already powering 10% of e-commerce sites worldwide with over 150,000 active installs. By the time of the acquisition, this had rocketed up to 24% of e-Commerce sites and over 600,000 active installs. It’s a growth history that mirrors that of WordPress itself.

This success, along with their range of other free and commercial plugins and themes and consistent participation in the open source community, meant WooThemes already occupied a significant position in the overall WordPress ecosystem before the acquisition.

And so we come to the deal itself. Pricing information was initially non-existent, with the original announcements from Mullenweg, Forrester and Jepson containing no specific details. Informed speculation soon started to put the actual figure somewhere north of $30 million in a mixture of cash and stock. Mullenweg has remained coy about the actual price, only going so far as to say it represents “the biggest Automattic purchase to date.”

The initial announcement painted the deal very much as Automattic taking over WooCommerce. Still, in reality, it means the acquisition of WooThemes—including their staff and all premium plugins, themes, and associated projects.

Reaction in the community has been generally positive to date, with some informed and thoughtful discussions taking place on popular WordPress podcasts such as WordPress Weekly and WP-Tonic.

Growth in the global e-commerce market will not be slowing any time soon, and some reports put the business-to-consumer (B2C) portion alone around the $1.5 trillion mark.

BuiltWith’s survey of e-Commerce platforms shows the incredible progress WooCommerce has made in taking a slice of that action. Though they power only 6.9% of the top ten thousand sites, they have a whopping 24.5% of the overall market (as of 2015).

Considering disruption tends to come from below, WooCommerce is very nicely poised for further significant growth. That $30 million acquisition price starts to look pretty astonishing when you look at some other companies on the list of e-commerce solution providers.

Shopify – with just over 3% of the market (as of 2015) – is valued at over $1 billion, which suggests that Automattic may have pulled off a remarkable deal.

As Mullenweg pointed out in his announcement, the subject of online shops had been on his radar for quite some time. With intense competition in the CMS space from e-Commerce enabled platforms such as Shopify and Squarespace, the WooCommerce acquisition keeps Automattic firmly in the game with a lot of room to expand. One prominent place for future integration would be via WordPress.com, a move that could open up wider commercial opportunities for Automattic.

Another element of the deal that cannot be overlooked is the people part. Automattic’s hiring policy is famously thorough and the deal means they have, in one stroke, added over 50 employees with a proven track record of delivering value to its team. In the context of the current talent wars in Silicon Valley and beyond, you could argue that the acquisition would have been excellent value for that part of it alone.

The various announcements of the deal made clear that WooCommerce will continue to be run as a separate brand with little interruption to existing services. Still, the former Woo team will be fully paid-up Automatticians going forward. With WooCommerce being a distributed team itself, culture clashes seem unlikely, but increasing the company’s headcount by over 15% overnight still represents a fairly major challenge.

It’s undoubtedly a massive contrast with previous acquisitions such as Gravatar, Simperium, Longreads or Code For The People – none of which had anything like the headcount or existing market share that WooCommerce had.

In addition to WooCommerce, WooThemes provides several other plugins and themes. Both sides have been careful to emphasize that there will be no initial changes to these offerings from the point of view of existing customers. However, this does raise questions further down the line. Specifically, will Automattic be tempted to enter the commercial themes market themselves in any significant way?

It’s an area they’ve steered clear of, but many of these providers will be watching their next move here with interest. More minor elements of the Woo empire, such as Woo Experts are likely to be unaffected.

Perhaps the biggest impact seen so far has been due to Automattic’s policy of no side projects for its workers, largely unreported until the Woo deal brought it into focus. Lead WooCommerce developer Mike Jolley has already agreed to sell his popular WP Job Manager plugin to Automattic as a consequence of the takeover. Barry Kooij, by contrast, decided to strike out on his own following the deal rather than sacrifice his side project.

WordPress has largely achieved its aim of democratizing publishing for the masses, and Automattic has been a massive part of that. Following the purchase of WooCommerce, Automattic clearly wants to achieve similar results in e-commerce.

The takeover seems increasingly like a slam dunk the further you study it. The companies are based on the same platform and share similar work cultures and early-stage trajectories. With the purchase, Automattic enters the e-commerce space as a market leader, and valuations of other companies, such as Shopify, suggest Mullenweg has pulled off one of the coups of the year.